The saying 'The Customer Is Always Right" has never been truer than it is today.  Businesses that employ this mindset are flourishing.  Those that just give it 'lip service' are closing their brick and mortar stores and shops at an unprecedented rate.

Take a look at the nightly news and see how many companies that have been around since our parents time are closing down, primarily because they didn't keep up with the times.  Shoppers have moved their business preferences from driving to the local mall, to searching for products and services on their SmartPhones, Tablets and computers.

The world is going mobile, and if you don't use mobile in your business, you may be following some of these time honored companies quicker than you could ever imagine.

Let's take a quick look at what Customer Focus Marketing can do for your business. CFM breaks down to a process companies use in determining the customer needs and wants that drive them to purchase a companies products or service.

Customer: Also known as a client, purchaser, or buyer, is the recipient of a service, product, good that is obtained from a seller, vendor or supplier, generally through a transfer of money, financial transaction or even through barter.

Focus: Looking at everything from a customers view point is extremely important. By focusing on understanding what a 'customer' wants, helps you better understand how to provide the correct solution to help him/her in their purchasing decisions.

Marketing: By employing a marketing strategy that concentrates your expanding or entering a niche market or industry segement, you provide your customers with all the products or services they need.

Always putting the customer first, basically means that you are putting the needs and requirements of a customer at the top of your 'to do' list. Nothing is more important to you and your business than their satisfaction.

When you put the customers needs first, measure their satisfaction, respond to questions and concerns, and show that they are more than just a means to an end, can determine how successful your online business is.