Why LinkedIn Is The Most Powerful Social Media Platform

Social media has become an integral part of today’s life whether it be business, making contacts, searching for a job. With the enhancement of social media awareness, numerous social media tools are adopted by businesses to meet and interact with existing and new potential customers and clients.

But among all the social media networks, LinkedIn is the one most preferred by professionals and marketers. It is the ultimate social media site that will skyrocket your company’s brand, and helps acquire positive results faster than the other social media networks.

Why LinkedIn is a more effective marketing tool than other social media platforms???

• It is a professional social media network rather than an entertainment platform.
• It is a hub for professionals and students using it for career growth.
• It opens the global gates for brands to increase their reach
• It is a powerful tool to find your target audience
• It helps you to maximize the visibility of your brand and services

How is it more effective than other social media platforms???

• LinkedIn vs Facebook

According to a survey conducted by CNN, it was found that there are almost 83 Million fake Facebook profiles.

As compared to Facebook, LinkedIn is more secure which means that your profile is safer. We often hear about fake Facebook profiles or profiles being hacked, you don't hear that about LinkedIn.

LinkedIn is more genuine when it comes to profile creation as compared to Facebook. It helps you connect with your target audience through genuine professional profiles and therefore, it is highly preferred by professionals for seeking employment, and looking for employees.

• LinkedIn vs Twitter

On average, there are over 500 Million tweets per day on Twitter.

Twitter is the number one short messaging platform on which people share their views and talk about the latest trends.  But, quick chats is basically all you can do with a Twitter account.  You can only share your views about any product or service, but can’t promote your products or services in any meaningful manner. But when it comes to LinkedIn, you can share & promote your products and services knowing that those who interact with your posts have an interest. 

• LinkedIn vs Instagram

Instagram is an online photo-sharing social networking platform. Users can post pictures or videos of their products for promotion on Instagram, but nothing really productive. Whereas LinkedIn allows you to post pictures and write about the product also. It also allows you to connect with people with the same interests and target them to cater your services to them.

• LinkedIn vs Tumblr

Tumblr is a micro-blogging social networking website owned by Yahoo. Users can share pictures, videos, and posts. But the major disadvantage of Tumblr as compared to LinkedIn is that it has a younger and smaller audience and therefore finding your target audience can be difficult on this platform.  Unless your target audience is 19-26 year olds.

Mastering LinkedIn is the first step to mastering social media. The final step is to build a well-connected network and then create a schedule for sharing your content & services with them on a regular basis.

I'll be glad to help you with you social media scheduling.  Just contact me, or give me a call.