Top 5 Benefits LinkedIn Marketing Provides B2C Businesses

Just in case you haven't noticed, having an online presence is a must for literally every local business. Whether it be B2B or B2C business, LinkedIn marketing has become a one stop solution for all to cater all their marketing and lead generation needs. 

There are lots of B2C companies who already know the added value of this professional social network and are using it to for great benefits. The following are different ways you can use LinkedIn:

• Use your company page to showcase your brand & services:

Your LinkedIn company page is the mirror image of your brand and is used to keep your business at the top of vissitors minds.  Posting new and relevant content is important to keep your followers engaged.

Post content that reflects your brand’s personality and helps in engaging your target audience. The following are different types of posts which you can have on your page:

• Long-Term Branding Posts: it can be seen as the footprint of your brand online & one of the best ways to show your identity.
• Sales Oriented Posts: Talk about product or service, this is considered as a great opportunity to capture new leads, just add good visuals with little text and you are done.
• Sharing tips, blog posts and videos: Post content that is useful to your audience. That's when having a relevant content strategy really pays off.
• Include LinkedIn ads in your marketing strategy:

Each social media network enables you to target your audience differently, based on numerous factors. But when it comes to LinkedIn, you can target people based on their job, location and therefore expected revenue.

Just like for any other social media ad: the quality of your visuals, calls to action and targeting factors matters a lot while creating an ad. So, craft them effectively. 

Pro Tip: If your audience is big enough and well targeted then go for a CPM ad, not CPC, to reduce the costs.

• Publish content:

The best way of engaging your audience is to publish relevant content. As much as visual content takes the cake when it comes to social media, LinkedIn remains a suitable platform for written content.

LinkedIn pulse is a great tool for people to share their knowledge through articles and blogs. You can start by sharing information about topics in your area of expertise. Your topics can range from food to cars to digital marketing! That is anything to everything.

Make your content unique, original and share valuable information through it.

• Discover your audience base:

To truly leverage LinkedIn as a marketing tool, you must discover who your real audience is. Understand your target market in order to cater to them.

Observe similar professionals in your industry and see how they keep their readers satisfied and happy.

“However, this is not easy! Good things take time and growing your LinkedIn network is no exception!”

It does take time to build credibility and establish yourself as a LinkedIn master; but when the time comes, it serves as a huge asset in marketing your business.

• Be part of related LinkedIn Groups:

Being a part of LinkedIn groups that are relevant to your industry is a MUST for every business.

Groups that are specifically made for professional discussions are more informative and helpful in creating awareness for the people who belong to that group.

While you converse in the group, you also need to make sure that you talk in a personalized tone where you are able to have a true follower base.