Tips To Optimize Your Facebook Advertising Campaign

Optimization of your Facebook ads can make or break your ad campaign. Factors like target audience, timing, and ad creativity, play an important role in optimization of Facebook ad campaigns.

Below are a few tips to optimize your Facebook advertising campaign, for the best results and performance that you need, to make sure that your ads reach the right audience.

Have different ads for mobile and desktop devices

For generating the best results from your ad campaign, you should have separate ads for desktop devices, as well as for mobile. By doing this, you can optimize your bids, ads, and conversions based on the type of device.

Ads and CTA tend to behave differently on different platforms, and any ad setup should take this into account. Select a device targeting from the Ad Set menu when optimizing. 

Test different images

Visuals grab the attention of people and play an important role in deciding whether to click on a post or not.

Try different images for your ad campaign, select the ones which that go best with your campaign and maximize your click through rate.

Once you have found the best images, look for more of the same kind and test them. Look for the highest CTR earned by the image and use that image for the campaign. You can make use of more than one image for your Facebook ad campaign.  

Select a CTA

A Call to Action is a must have for your ad, because it helps direct audience when making decisions. It has a high impact on click through rates, as well as on conversion rates, and therefore must be split tested thoroughly over time. 

Facebook allows you to a CTA for your ads. Presently, Facebook provides following CTA choices:

• Book now
• Download
• Learn more
• Shop now
• Sign Up

Segment audience into ad sets

One of the key factors of Facebook ad campaign optimization is to search for the right target audience. For this, segment your audiences into small sets, according to their interests, and run ads for each target audience set, to learn which set converts best. Different interest sets perform differently within the same set of ads.

Installing conversion pixels

It is an obvious tip, but there are still some businesses which don't use conversion pixels. For tracking the results of all your Facebook marketing efforts, installing conversion pixels is a must.

Follow the process below to create and install a conversion pixel.

Set up remarketing pixels

Potential customers who visited your site, but did not get converted might be roaming on the web and have forgotten about your brand. Remarketing through Facebook is the best way to reach those visitors. You can set up remarketing pixels using the following steps:

• Log into your advertising manager and click audiences
• Click Custom Audience and Website Traffic
• Install the code in the footer of the website
• Go back to the Website Traffic drop-down menu
• Select People Who Visit Specific Web Pages
• Create lists of people visiting a specific page of your website and target or exclude them from your campaign. 

Follow the above tips for optimizing your campaign, and drive the desired results from your campaign.