The New Digital Village

The world has become a very small place, the internet has put the whole world easily within our grasp when it comes to commerce. This makes the internet a very powerful place to do business, and also makes it easier for you and I the small entrepreneurs to reach wider audiences in the new digital village.

Let’s shrink our world down a bit, just to make it manageable for this article.

If we condensed the population of our planet to be just 100 people, the demographics would be something like this. 58 Asians, 20 Europeans, 15 Western Hemisphere, and 7 Africans.

Of them, probably about 53 would be female, 47 would be male. 28 would be white, 72 non-white. 5 people would possess around 61% of the worlds wealth. Around 80 would live in average or substandard housing, around 27 would be able to read. There would be an almost even split 50/50 for starvation vs obesity. 1 would be close to death, 1 would be recently born. Only 1 would have a university education. And only 2 would own a computer.

When you look at the world this condensed, the wars and disputes and disagreements all seem very petty don’t they, the needs for acceptance and understanding glare unblinking out at us.

Someone once said: What goes around comes around, work like you don't need money, love like you've never been hurt, dance like nobody's watching and live like it's heaven on Earth. With those figures it seems all the more important to do so.

In the business marketplace, we as entrepreneurs are trying to make our mark, as an online marketer you are trying to reach that one person with a computer, I say one because if you’re online you must be the other one.

That’s a bit of a scary thought isn’t it? Just one person out there for you to sell to, how are you going to reach them, if you don’t already know who they are? The way for you to reach them is for you to partner and affiliate with as many of those other people you need to get to that one, surely one of them must know your target after all. Some of these people would be in your supply chain, others might be your partners, some may be in completely unrelated fields and have lives that you would never normally be able to reach. But by partnering with the ones that you can, you can spread your reach further, you may only be able to reach tenth or the hundredth people out there, but each of them might be able to reach nine more.

Thankfully our world is slightly bigger and you aren’t trying to find just one , but each one you find has the capability to open the door for you to find another and another.