Simple Marketing Funnel - Ramping Up Your Marketing

You've heard of upsells, downsells, front ends and back ends.

But what is all that stuff, anyway?

So far, we've talked about a simple funnel that takes you from being completely unknown to someone your new subscriber knows, likes and trusts, and hopefully buys from, too.

And we've done it without buying traffic, although that is certainly an option.

If and when you are ready to put your funnel on steroids, so to speak, here is what you might do:

In addition to a lead magnet, create an actual product you're going to sell. This will be a low priced entry level product, maybe about $7 to $17.

Your goal is to optimize this offer until you know that when you send 100 people to the offer, enough people will buy the offer to pay for your advertising. You want to break even, so that you can continue to do this over and over again and build your list of buyers quickly.

This low cost offer is called your front end offer. It gets buyers in the door.

You might wonder why you would bother getting buyers if you only break even - why not get free subscribers?

Because one buyer is worth somewhere between 10 and 100 free subscribers, depending on many different factors.

If you can get yourself a list of 1000 buyers and you play your cards right, you can likely quit your job.

But if your list consists of only people who opted in to get your free report, you'll more likely need 100,000 subscribers to quit your job.

See the difference?

Now then, on your front end offer, you can make it even more lucrative by making them a second offer, called an upsell.

And if they don't take the front end offer, you can also offer a downsell, so to speak, which is simply to get your lead magnet in exchange for their best email address.

Next month we're going to cover all of this in detail, and more.

Building a funnel the way we described here is a great way to get started. But‚ it's also the slow way.

It takes time to build a profitable list using this method. And it takes a good deal of work, too.

If you can create an inexpensive front end product that you can promote with paid advertising and break even, believe it or not, you've got a profitable business.

And if you can then sell them more expensive products on the backend, such as higher ticket items and recurring memberships, you'll have a business that you can continue to grow and profit from for as long as you choose.

Stay tuned, we'll cover all of this in detail next month.

Until then, do your research, find out who your customers are, and start creating some great content they'll love.