Simple Marketing Funnel - How To Sell Nicely and Effectively

You're building a relationship with your readers. You're giving them some good info, your emails are entertaining and fun to read, and you remind them each time you have a new blogpost.

When do you get to sell to your subscribers?

Really, you can do it every day, if you like.

Here's what I recommend - and mind you, there are marketers who will disagree. But this is what I've found works best for me:

Send out one email each day. Yup‚ email DAILY. Yes, some marketers will tell you to email once or twice a week, because they don't want to annoy people.

Do you know what happens when you only email once or twice a week? Your subscribers only see an email from you once or twice a month. Remember, inboxes receive a LOT of emails these days. Most people never click on most of the emails they receive. They're going to miss some of yours, guaranteed. Don't take it personally.

When you email only once or twice a week and they finally do see an email from you, they're going to wonder who the heck you are, because they have FORGOTTEN you.

When you only appear in their email every now and then, you get lost in the crowd. Yes, they loved your report, but that was a month ago, and now they can't even place your name.

You've got to be in their inbox every day just to be seen every other day or so, and to be remembered.

"But won't people unsubscribe if I email too often?"

People will unsubscribe even more if they can't remember who you are.

And do you know how much relationship building you can do in a day when you don't email? None. Do you know how much selling you can do in a day when you don't email? None.

Just like Wayne Gretsky, you miss 100% of the shots you don't take.

So yes, email daily.

For your first few emails after they subscribe, don't sell unless it's from the P.S.

A P.S. sell is one in which you send an email with a story or tip or something of value to them, like maybe you share a golfing story if they are golfers. And then in the P.S. - almost like an after-thought - you suggest they go check out the so-in-so product that will take 10 strokes off their game.

No one minds that kind of selling, and you can do it every time.

Send out the same email again in the evening to everyone who didn't open it in the morning. This will increase your opens and your clicks.

Click here for the final article in the Simple Marketing Funnel Series - Ramping Up Your Marketing