Simple Marketing Funnel - Build Relationships With Your Readers

Once you've got a person's email address, you can really start to build a relationship with them.

It's not about selling to them straight out of the gate.

Instead, introduce yourself, send a few emails that help them get the most out of the lead magnet and even expand upon the lead magnet, and gradually begin offering relevant products.

The key here is to focus on relationship building, not on selling.

Send your readers emails with content that is entertaining as well informative, and that aligns with the topic of your lead magnet.

It doesn't have to be the exact same topic, but it does have to be the same niche.

For example, if the lead magnet is how to grow roses organically, don't send information on how to cure arthritis. Yes, some of your rose growers might have that problem, but that is NOT why they joined your list. However, it's probably fine to offer organic growing tips for other perennials, too, since that is still close to the original topic.

In your emails, use social proof to build credibility whenever possible. You can use case studies, testimonials, interviews and so forth. This works especially well if you are offering your own products or services, although you can do it for affiliate products, as well.

Build trust by telling stories about your brand, your products and even about yourself. Show that you are a normal, trustworthy person they can believe in, and not some fly-by-night jockey out to take their money and run.

To build even more trust, you might offer email courses. These can teach anything in your niche, and they're the perfect excuse to continue to show up in your reader's inbox day after day.

Plus, they train your reader to open and read your emails, too.

Make sure that each email teaches only one thing. You don't want to overwhelm them with so much information, they decide to read your emails "later." Later never comes. Ever.

And use the cliffhanger close whenever possible. At the end of each email, give them a clue of what's going to happen in the next email - sort of a tease.

For example, "P.S. Tomorrow I'm going to give you the 11 word Facebook ad that earned $194,753 in 4 days.  Stay tuned and watch for my email!"

Click here for the next article in the Simple Marketing Funnel Series - How To Sell Nicely And Effectively