Simple Marketing Funnel | Attract Your Tribe

Your job, as an Internet marketer, is to get the attention of your potential customers.

Use the words they use to describe their problems and the things they care about, and start writing some great content.

Write 2 or 3 excellent blogposts to get started, and plan on adding at least one more post each week.

And create a lead magnet, too. A lead magnet is something you offer your visitors in exchange for their email address. Since your ultimate goal is to capture your visitors' information so you can market to them time and time again, offering a lead magnet is imperative.

Choose a topic that is certain to resonate with your future readers. It should solve a problem or provide a key piece of information not readily available elsewhere.

Use a headline that employs at least three of these elements, to make it irresistible:

• Emotions (For example: Surprising, Inspiring, Shocking, etc.)
• Type of Content (For example: (Video, Book, Infographic, etc.)
• Topic Element (This is your actual topic, such as dog training, driving traffic, treating diabetes, etc.)
• Format Element (Is this a list? A story? A quiz? Etc. If it's a list, simply use a number, such as, "7 Ways to ___"
• A Promise (How to ___, Latest News, Complete Guide to ___, Improve Your ___, Reduce Your ___, Increase Your ___, Etc.)

Here's an example headline: 7 Shocking Secrets to Reducing Belly Fat Fast.

Emotion: Shocking
Type of Content: Secrets
Topic: Belly Fat
Format: 7 (list)
Promise: Reduce Fast

The headline on your lead magnet has got to be great. The better the headline, the more subscribers you will get - it's that simple.

And of course, your lead magnet must deliver on whatever it is that you've promised.

Here are a few headline templates of the "How to" and "List" types to get you started:

• How to do [topic] In Under X Minutes
• How to Make People Line Up to [topic]
• How to Get [benefit] In Under X Minutes
• How to Skyrocket Your [benefit] With [topic]
• How to Avoid Looking Stupid When Asked About [topic]
• How to Turn [topic] Into [benefit] Every Time
• How to [benefit] Like [case study or example]
• How to Master [topic] In X Steps
• X Ways to Avoid [negative outcome]
• X [benefit] Techniques That You Didn't Know About
• X Examples of [benefit] from [case study or example]
• X Experts Reveal How to [benefit]
• X Little Known Ways to [topic]
• X Questions Answered About [topic]
• X Underground Tips On Achieving [benefit]
• X Tips on How to Avoid [negative outcome]
• X Shocking Mistakes Killing Your [topic]

Create a simple squeeze page with dynamite bullet points advertising your lead magnet and insert your autoresponder form.

If possible, use the two-step sign up method. In a normal one-step sign up, people insert their email address and click "Gimme the Report Now!" or whatever your button says.

In a two-step, people click a button that says, "Gimme the Report Now!". This takes them to the next page, where there is a bar across the top indicating they are 50% done in getting their report. All they need to do now is fill in their email address and press the button.

Yes, I know the two-step is MORE work. But oddly enough, thanks to human psychology, it almost always converts BETTER than the one-step.

In the two-step, people initially think all they have to do is press a button, and so they do it.

Then and only then are they told to enter their best email address. But they're already halfway done, so why not?

It might seem quirky, but it works.

From your research, you know where your future customers hang out, so it's time to find ways to get your content in front of them, where they live on the net.

We'll cover a few to get you started, starting with:

SEO

If you're good at SEO, or willing to learn, then getting the number one spot on a search engine for one of your keywords can earn you 33% of traffic for that keyword. Depending on which keyword or key phrase you're using, that could be a massive number.

Anytime someone is searching for related content, they can find your website there at the top of the search engine.

You'll probably find that SEO tends to be easier for business to business sites, than for business to customer.

But again, it depends on the keywords and your ability to rank high.

Social Media

If you're not an SEO person, that's okay. Social media can be a great place to get traffic.

Did you know that social media now drives 31% of all referral traffic?

By now you should know which social media platforms your audience prefers. There's no need to be on every social media platform - just the two or three your future customers favorite the most.

Fill out your social media profiles with information about you and your business. And make sure there's a link to your website's homepage or squeeze page.

Post frequently and start discussions with your followers. Be the go-to person to answer questions or provide help and direct people back to your website where they can find things to help them.

Promote Your Blog

It's great to write blog posts and have the world see them. It's not so fun to put all that time and effort into posts, and then nobody shows up.

If you're creating great content that your tribe of people like, then the easiest solution is to promote your posts on social media.

Studies show that if you create 15 blog posts per month, and then share that content through social media, you'll average 1200 new leads per month.

Of course, however many posts you make, you should still be sharing your content on social media.

And don't be afraid to promote posts from a month or two ago, either. New followers probably haven't seen those posts. You can start a social media schedule that promotes your content automatically by using a tool such as Buffer, Hootsuite or Social Jukebox.

You can also repurpose your content to get more use out of it.

Quote different snippets from one post in another post. Ask your target audience questions that are relevant to the post. Put several posts together into one big authority piece that you use as another lead magnet, and so forth.

Get Your Readers to Share Your Content

By making it easy for readers to share your blog posts, you can get more people seeing your stuff.

Think of the last time you were on Facebook and clicked on something a friend shared. That's how simple it is!

Allow and encourage your visitors to share your blog posts by embedding a social sharing tool on your website.

Note: Do NOT activate the, "Show number of shares" on the tool until you are getting plenty of shares. No one likes to think they are the only one sharing your posts.

Click here for the next article in the Simple Marketing Funnel Series - Build Relationships With Your Readers