Improving LinkedIn Engagement In 5 Useful Tips

LinkedIn is a valuable social site that you need to have in your social media arsenal. With 500 million users, and over 260 million active users, LinkedIn accounts for up 50 % of the blog and web traffic of the top 3 social media sites. 

Engagement is no doubt one of the major goals of social media marketing and LinkedIn has become the first choice for user engagement.

Like any other social media site, you need to engage with other users in the community in order to build your social network and improve your results…

So how do you increase engagement with your LinkedIn profile?

Here are some tips to help you get your message out, build your social network, and increase engagement with potential prospects for your products or services.

Grab their attention with the first line

“As said, well begun is half done”

The first line of your post should be an attention grabber. It should be compelling enough to make the reader stop and read your post.

You need to include a benefit, a reason why one should go through your post further.

Share interesting stories from your work experience

Post stories with a personal touch, when you add a personal touch it adds soul to your post. LinkedIn is a social network for professionals across the globe.

Here you can also share yours and other peoples experience having a similar job to you, in the form of how to articles, tips and tricks, etc. And they would love to hear something unique & of interest from you.

Keep it short and simple

Keep your content short and easy to understand. As Albert Einstein says,

“If you cannot explain it simply, you haven’t understood it well.”

Convey your thoughts in the simplest manner possible. Use simple language and sentences. Keep it short and concise because prolonging the post might disengage the reader.

Make it short and simple but compelling enough to make the reader stop, read, think, learn and consider what you have to say.

Create Showcase Pages

Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. They are niche pages. With this awesome feature, you can create a page for aspects of your business with their own message and audience segment to share with.

LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. This allows businesses to promote and cater to the audience specific to the page.

Link your Company Page to your personal profile

By linking your Company Page to your personal profile, you’ll create awareness for your business and the page. It will also help you build brand credibility.

For this all you need to do is, go to experience, and click on your company name to edit the position and link it.

These are just a few tips that can help you to increase your LinkedIn engagement. Engagement is the best way to build your profile, increase your social reach, and establish yourself as a thought leader and prospect for new customers.