How To Optimize Your LinkedIn Company Page In 6 Easy Steps

LinkedIn has become one of the premier options for marketers to showcase their brand in an engaging manner and LinkedIn company pages help in doing this.

LinkedIn has 500 Million members and is one of the leading social networking sites for professionals, so B2B companies create Company Pages as soon as possible if they haven’t done it yet. Here are a few ways to help you create a highly engaging LinkedIn company page:

• Keep your profile complete:

A very basic but necessary step, your profile should be 100% complete and updated. Your profile reflects your personality and brand. Follow LinkedIn profile completion steps to complete it.

A well-managed profile has a greater chance of getting viewed.  Keep your business page as well as your personal profile complete and up to date. 

• Stay connected:

Connections are a great way of getting potential customers to your business. LinkedIn recommendations are the most effective way of generating leads which will in turn help you to boost sales. Have purposeful connections that will drive traffic to your profile and website.

• Post original content:

Just like Facebook and Twitter, post & promote your content on LinkedIn as well to grab qualified leads. Always post unique and original content.

Posts should be relevant and complementary to your business. Share your content with your connections so that you can attract more prospective clients for your business.   

• Advertise yourself:

LinkedIn allows you to add apps in your profile that will enable you to share your content with your connections. Don’t be shy in advertising your business.

Make new connections and advertise yourself and your brand to  get targeted leads.

• Have a customized URL:

Don’t copy paste the entire URL for your profile, this will make your profile look unprofessional. Try to get a customized URL for yourself and your business which could be published on your page.

Make use of keywords in the URL. Customized URLs enable your connections to discover your profile quickly and they can memorize it easily.   

• Increase your connections:

Look for people having the same interests on LinkedIn and get connected to them. This will make you have a prospective connection that will generate leads for your business and you can promote your posts and business through them.

You can invite people from your mailing list or from your personal contacts to get connected with you through LinkedIn.

• Join LinkedIn groups:

Join LinkedIn groups to increase your connections and expand your network to the next level. You can promote your brand, business and updates over the group to establish your authority over your competitors. Try to be involved in the discussions to get noticed by your target audience.   

Follow the above steps to make your company profile stand out from the crowd. This will help in gaining targeted traffic to your website. It is not mandatory to complete all the steps but it would be beneficial if you followed them in a strategic manner.