How To Generate More SEO Leads With Facebook Advertising

Facebook is the largest social media platform and so it is valuable for all marketers. It provides the best tools that can help you to increase engagement for your business. By doing this, you can stay in touch with your customers and you can also comment, post and share your posts with your customers.

Facebook advertising helps to drive traffic, generate leads, and create awareness in a more cost effective manner than other lead generation methods. Facebook ads are also used by many businesses to generate SEO leads. These are some of the top suggestions to generate SEO leads from Facebook ads that you can add in your strategy to increase traffic.

1. Retargeting Ads for an Existing Audience

It is the most important part of any Facebook advertising campaign designed to get SEO results. When someone visits your site to interact with your brand but left there without performing task, you can target that audience, with Facebook retargeting.

• To reconnect with your customers, you need a method that is called Facebook Retargeting. It is a cost-effective way to generate leads through follow-up ads on Facebook. Here are some steps you can follow to find qualified leads.
• To achieve the best SEO with Facebook ads requires custom URLs for every target source. This will give you the exact details allowing you to easily know the sources the visitors came from.
• You can add a conversion pixel which is a tracking script. You can embed it in your website that helps you to add your viewers on your website for retargeting.
• Create a custom audience. Using Custom Audiences, we saw a huge uplift in sales. Facebook Adverts became ROI-positive for us from day one.
• Create a separate audience for every source. Create separate audience profiles for each of these different sources. 
• Create unique retargeting ads for every user that targets to a particular audience to enhance your conversions.

2. Regular Facebook Advertising to Create an Audience

The main objective of your business and the purpose of SEO is to find new customers. Facebook Advertising redirects people to your main website or landing pages from where they can find actual information and offers you are giving about your product. It includes some simple steps:

• Target the Audience

Ads should be run in different campaigns that target local audiences and customers, based on varying demographics.

• Ad Communication

You must communicate with two types of viewers with your ads. First, those who have knowledge about SEO and second, those who have no knowledge about SEO.

• Link your Advertising to a Landing Page

Your landing page will help you to collect leads from a lead generation form that provides free SEO auditing and collects the customer information for you. So rather than point leads to your home page, link your landing page directly to your ad with an integrated message.

• Retargeting

Retargeting helps you to grow your potential customer list from your viewers. You can retarget your viewers until they become your customer.

You can combine both techniques to get the best results. The most important factor is retargeting to generate the best SEO leads through Facebook Ads.