Generating Leads Using Instagram

Lead generation is all about developing the interest of targeted potential customers in your brand and converting them into paying customers. Instagram is a place where you not only share photos with your customers, but you also share both the personal and visual elements of your products and services. For generating leads using Instagram, follow the steps below:

• Share group and staff photos:

Taking and sharing groups and staff photos on Instagram gives your customers an opportunity to connect with your company. It helps to enhance the value of your Instagram marketing strategy. When you share your staff photos it gives the audience a chance to know what’s happening behind the scenes of your company.

Team work and product demonstration pictures will add a human face to your business and will make your brand more engaging to the audience.

• Promote your products:

The main reason for using Instagram in the first place is to get targeted potential customers and converting them into paying customers. To popularize your brand you should use an Instagram marketing strategy to promote or show your product creation and services you offer. To drive more traffic towards your brand, upload pictures and videos of your products and services. Try to keep your customers updated, it helps to build brand awareness and helps in lead generation.

• Use Hashtags:

Including Hashtags (#) in your post is the best and most effective Instagram strategy to popularize your brand. Always use relevant, unique and business related keywords as Hashtags. It gives you an opportunity to interact, monitor prospects and customers who interact with your business.

Make sure to use Hashtags in the right way so that their useage will work as a  page ranking tool for your business. Proper Hashtags will attract the right audience you seek, to buy from your company.

• Engage with other brands:

With Instagram marketing strategy alone, you won't be able to create a lot of engagement, so, to help you increase your leads and engagement, you should be liking, commenting and sharing other company’s visuals. It is the best content marketing strategy to increase brand interaction with your brand and with other brands.

Engagement with other brands is a great way to increase valuable leads and customers traffic.

• Track your ROI:

Like all businesses, one of the most important things is knowing that your efforts are being rewarded, and by tracking your marketing efforts, you'll be on top of your return on investment (ROI).  You should use the Instagram Analytics Tools to track your ROI.  It enables you to perform SWOT analysis, and it will provide you with an overview of your marketing strengths, your weak points, and the level of engagement.

Tracking of your ROI for your campaigns enables you to increase traffic to your business and helps to generate more leads, which in turn generates additional income.