Best Practices to Maximize the ROI of Your FB Marketing Investment

Facebook is evolving with lightning speed, and getting bigger day by day. It introduces changes (every year) to make it more powerful. Everyday, millions of individuals create profiles on Facebook for personal and professional use.

For getting a better ROI on your investment made, here are some tips that can help you boost brand credibility and profits.

• Include videos in your marketing:

In fact, Mark Zuckerberg has stated,

“I think video is a megatrend, almost as big as mobile.”

Users watch an average of 100 million hours of video every day on Facebook, and there isn’t any ambiguity about Videos. They attract more than any other visual medium.

They engage and retain people for a longer time and convert them into your customers. Posting an attractive video can dominate your social media. Make them a part of your Facebook marketing and get hordes of leads and sales without investing a large amount on your marketing.

• Make your business profile more meaningful:

How??? Well, there are numerous options that can make your profile striking. You can add your business logo, so people from all over the world can recognize your brand easily. You can put a brand image as the cover photo with some expressive text written on it. This would be a public profile, so that everyone can see your cover photo while visiting your page. You could add a call to action to cater to unlimited individuals. Also, make your profile mobile responsive to target billions of people.

• Add an Instagram account on your Facebook page:

Facebook owns Instagram and it is growing with lighting speed. You should connect your Instagram account to Facebook.  By integrating your Instagram account with Facebook, you can enjoy the benefits of having two social media accounts at one place. You can share all your Instagram posts on Facebook, which means you have an extra chance to capture your viewer's attention by sharing beautiful product images and videos. Do it today, and don't miss the chance to delight your customer's daily with beautiful Instagram content about your products and services. 

• Include Facebook mobile advertising in your plan:

For 2019, the number of mobile phone users is forecast to reach 4.77 billion, and when it comes to Facebook by the end of the third quarter of 2018, they had 2.27 billion users. This means that if you start mobile advertising now, you can target 2.77 billion people. There are more than 4 million advertisers with an average click-through rate of 0.9% on Facebook, and with every click you'll have a chance to get a new lead and sale.

We hope these tips will help you to increase your FaceBook Marketing ROI.