5 Tips To Remember When Posting On Instagram

Instagram is becoming one of the most popular social media platforms. For businesses, it is the best place to market, and promote their brands and services. Most marketers use Instagram to generate brand awareness and potentially reach their desired targeted market. To help you reach your audience, here are 5 tips to remember when posting on Instagram.

• Post at the right time:

Remember two things before posting on Instagram- the time zone of your audience and their checking time on Instagram. Most probably the users on Instagram login in the morning and in the evening, when they have extra time, on their way to home from work or schools or on Sundays.

The perfect time to post when Instagram user’s engagement is high on Wednesday between 5:00 pm and 6:00 pm. In the news feed, a photo has only life around four hours before it gets lost. Make sure to post when you know your followers have down time and have access to their account.

• Use Hashtags:

Try to use popular and business relevant Instagram Hashtags to gain more visibility on your posts. To find popular Hashtags for your business, use Google. It will help you to know what you want for your business.

Use Hashtags for 1-2 words, don’t flood your posts or content with hashed words it will make your brand or company look like spam.

For example:  #tbt (throwback Thursday), #cute, #instagood, #instadaily, #photooftheday, #like, #followme etc are some popular Hashtags.

• Linking your Instagram account to other social media accounts:

Instagram is a place where you can publish a post and link it to the other social media platforms like Twitter, Facebook, Tumblr, Flickr and Foursquare to share your post with your followers. These accounts are available on an android device and other OS that may integrate other accounts. Instead of just Instagram users, you can spread your brand’s visibility to the wider audience.

Use the tools like IFTTT and Zapier, which helps you to link Instagram to the various social media platforms.

• Use filters:

Filters are useful feature that made Instagram so popular and unique. Filters give users a chance to customize their pictures and help to create beautiful images. Marketers use Instagram filters to do marketing on Instagram because it provides some special effects to create powerful images.

If you think inbuilt instagram filters are not sufficient for your need, try these apps to enhance the beauty of your pictures like Allis, FotoRus, InstaQuote and Layout.

• Stay active but avoid over posting:

Staying active on Instagram is required to gain more visitors to your posts. Nobody likes inactive accounts public don’t want to follow them. To achieve targeted potential audience you are required to post on a regular pace. But staying active on Instagram account doesn’t mean you have to publish every 30 minutes on Instagram.

With Instagram marketing, posting your images at the right time and with the right consistency matters a lot.

Follow these tips and tools to get more visitors to your posts and generate brand awareness to achieve your potential audience.