5 Simple Facebook Advertising Hacks to Double Your ROI

If you want to promote your business, you must choose Facebook ads. Facebook Ads is the best and most cost affective way to advertise your online campaigns. We all know that Facebook is a powerful platform for targeting customers and for promoting sales. Now Facebook is being used by over half of mobile phone users. Anyone can be targeted by ads that are relevant to their business and personal life.

You can start increasing your advertising budget using Facebook Ads. It can also help you reach a new group of high-quality customers and increase your ROI on advertising expenses. There are some features below that have the potential to double your ROI, and improve your brands credibility as well as improve the overall performance of our FB Ad campaigns.

1. Know Your Audience

Your audience is the most important part of your FB campaign. Build your qualified audience by knowing them. If you promote to the wrong people, they will have no interest in your products or services, and you will be spending your ad money with zero chance of making any sales. You must segregate your audience according to their interest when it comes to the product or service your are offering.

A custom audience is an easy targeting possibility for your business, because many they are the visitors to your website, blogs, FB pages etc. These people already have an interest in your company, products and services, and are the perfect audience to target.

2. Use the Right Visuals for Your Advertisement

When you start your Facebook campaign, you must be prepared to have several images thtat garner peoples attention so they will respond to your Call-To-Action button. You can attract your customers through images with eye catching colors. You can use pictures that show emotion. You can also use emoji's in your Text. This will give better results for your Ad campaign. So, invest in professional images that can describe your products effectively.

3. Create A Video of a Product

Advertisement campaigns use images and videos to attract their customers. Videos are the most popular way to engage visitors. Make interesting videos that are relevant to your product and upload them as a post. This will help you to reach your targeted audience, and it is a cheaper than most other marketing engagement strategies. A Call-To-Action button at the end of the video can increase your click Through Rate.

4. Monitor Your Comments

You can improve your ROI by monitoring your comments. One negative comment can decrease your Conversion rate. Once you respond to any negative comments, you will see your conversion rates increase, because people know you care about your business and your customers, by your response.

You must try to give answers to each and every comment. This will prevent other users from posting similar comments. So, look over your comments every day and respond to both the positive and negative comments you see.

5. Focus on Your Ad Budget

Set your budget before starting your campaign. If you are a small budget company, then it is necessary to keep your budget low for all your advertisement campaigns. Focus on life time budgeting rather than on a daily budget. Lifetime budgeting focuses on reaching only those people who are more likely to click on your advertisements. This will keep the cost low and the response rate higher.

These are some hacks to manage your Facebook Advertising. This will help you to get a higher ROI for your online Campaign.